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Post by Ripley on Aug 6, 2017 4:48:48 GMT -5
THR
"..Show me the money. Nielsen started the day with an interesting presentation illustrating how much of today's TV viewership takes place outside of the live-plus-7 window, suggesting many shows with huge growth in the 8-to-35-day range.
This is fascinating. And true. But who's selling ads on that 8-to-35-day window, and if nobody's selling ads on it and nobody's making money on it, what's the use? "From a Nielsen perspective, what we are trying to do is just empower our clients with the ability to decide whatever kind of deal that they want to make," said Brian Fuhrer, part of Nielsen's product leadership group. "So the 8-to-35 isn’t just a custom report. It’s flowing through all of the transaction systems and the files that they need to make deals. A great quote from one of our clients was, 'Do you know what? Even if I don’t necessarily change the definition of "currency" yet, at last this allows me to show people what they are getting for free.' So it starts to open it up. And I suspect that we are going to see, when you look at the additional audience out there, people starting to entertain at least a 14-day window."..."
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