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Post by Ripley on Jan 1, 2017 13:27:56 GMT -5
Variety NOVEMBER 23, 2016 | 11:30AM PT Academy Awards attention is supposed to help the movie business. But the math isn’t adding up. This year, there will be 15 films opening Dec. 21-28. That’s more than double the number from 2015. In November and December, 44 films will open, up from 34 last year. Clearly, awards season is imbalanced. It’s OK that there are more films; and it’s OK that they are seeking awards attention. The problem is that too many movies are following the exact same awards timetable. The year-end logjam is not helping those films, it’s not helping voters and it’s certainly not helping audiences (and most of these Oscar hopefuls are targeting the exact same viewers). On Jan. 20, 1997, Variety ran a story saying distributors were optimistic about “transforming the movie industry into a year-round business.” For many decades, May was considered a dead month for movies and the 1996 launch of “Twister” that month was considered radical. Since then, the definition of summer has expanded. Awards season needs a similar rethink..." link
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