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Post by Ripley on Dec 27, 2016 12:02:00 GMT -5
"...AMC suffers by comparison to last year: 2015 saw the very successful launches of “Better Call Saul” and “Fear the Walking Dead” and the continued chest-thumping dominance of “The Walking Dead.” But while AMC’s dramas continue to perform far better than most of their cable counterparts, the higher you fly, the further you have to fall. When a single show — “The Walking Dead” — accounts for almost 20% of the ratings you have to offer advertisers, people are going to notice when episodes of that show lose nearly a quarter of their audience compared to the year before, even if you end the season down only 16% in the 18-49 demo. “Walking Dead” didn’t see the biggest losses from year to year for AMC, though. “Fear the Walking Dead” plummeted more than 50% in the demo in its second season, and “Better Call Saul” was off a little more than 42%. Before everyone panics: AMC’s losses are relative. “The Walking Dead” still draws the biggest young audience on TV outside of sports, with an average 7.3 million in the 18-49 range — again, just in Nielsen’s L+SD. Of the top five cable dramas, three are AMC’s: both “Dead”s, and “Better Call Saul.” (FX has the other two: “American Horror Story” and “American Crime Story.”)..." link
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