Post by Ripley on Nov 23, 2016 17:06:52 GMT -5
AV CLub Trump’s campaign specifically targeted NCIS and Walking Dead viewers
"...If you felt like you were subjected to an inordinate amount of pro-Trump ads during the presidential campaign and don’t live in one of those miserable battleground states, then there’s a good chance you watch a lot of NCIS or The Walking Dead. Apparently, the Trump campaign’s marketing people determined that those two shows are the most popular among people whose political opinions line up with Trump’s favorite issues, so they purposefully aired ads highlighting those specific issues during NCIS and Walking Dead. That’s according to Donald Trump’s son-in-law Jared Kushner, who explained in an interview with Forbes how the Trump campaign used data when it came to targeting campaign ads, and he specifically highlighted those two shows by name.
Kushner goes even further than that, though, suggesting that NCIS viewers really hate the Affordable Care Act and that Walking Dead viewers are really “worried about immigration.” The NCIS connection there probably has to do more with demographics than the show itself, which is to say that the sort of people who typically watch NCIS also typically vote Republican. But the Walking Dead thing is a bit more interesting. Perhaps people who are worried about immigration are drawn to The Walking Dead for narrative reasons, like there’s something appealing about a TV series where diverse Americans band together under the brave leadership of a police officer to protect their homeland from a rampaging horde of others who seem to have appeared overnight and now inhabit every corner of the United States.
However, that reading ignores the fact that the zombies on The Walking Dead aren’t foreign invaders, they’re just other American men and women who happen to look a little different and have different values than the brave police officer and his friends. Sure, shambling around in ratty clothes and eating brains may seem weird and scary, but that doesn’t mean they really pose any threat to the core American values that the main group of survivors represents. Also, the show has proven over and over and over again that humans are bigger monsters than the zombies, so we’re not sure how that fits into these dueling metaphors..."
link
Original info from the above story came from this interview with Forbes:
This is from Forbes- an interview with Jared Kusner, Donald Trump's son-in -law and a real eastate mogul in his own right. The fact that the campaign was able to ustilize modern data-mining to the degree that specific battleground- state viewers of TWD and NCIS were innunadated, resulting in some votes is amazing.
"...
Just as Trump’s unorthodox style allowed him to win the Republican nomination while spending far less than his more traditional opponents, Kushner’s lack of political experience became an advantage. Unschooled in traditional campaigning, he was able to look at the business of politics the way so many Silicon Valley entrepreneurs have sized up other bloated industries.
Television and online advertising? Small and smaller. Twitter and Facebook would fuel the campaign, as key tools for not only spreading Trump’s message but also targeting potential supporters, scraping massive amounts of constituent data and sensing shifts in sentiment in real time.
“We weren’t afraid to make changes. We weren’t afraid to fail. We tried to do things very cheaply, very quickly. And if it wasn’t working, we would kill it quickly,” Kushner says. “It meant making quick decisions, fixing things that were broken and scaling things that worked.”
This wasn’t a completely raw startup. Kushner’s crew was able to tap into the Republican National Committee’s data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions–say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface...."
www.forbes.com/sites/stevenbertoni/2016/11/22/exclusive-interview-how-jared-kushner-won-trump-the-white-house/#499814dd2f50
"...If you felt like you were subjected to an inordinate amount of pro-Trump ads during the presidential campaign and don’t live in one of those miserable battleground states, then there’s a good chance you watch a lot of NCIS or The Walking Dead. Apparently, the Trump campaign’s marketing people determined that those two shows are the most popular among people whose political opinions line up with Trump’s favorite issues, so they purposefully aired ads highlighting those specific issues during NCIS and Walking Dead. That’s according to Donald Trump’s son-in-law Jared Kushner, who explained in an interview with Forbes how the Trump campaign used data when it came to targeting campaign ads, and he specifically highlighted those two shows by name.
Kushner goes even further than that, though, suggesting that NCIS viewers really hate the Affordable Care Act and that Walking Dead viewers are really “worried about immigration.” The NCIS connection there probably has to do more with demographics than the show itself, which is to say that the sort of people who typically watch NCIS also typically vote Republican. But the Walking Dead thing is a bit more interesting. Perhaps people who are worried about immigration are drawn to The Walking Dead for narrative reasons, like there’s something appealing about a TV series where diverse Americans band together under the brave leadership of a police officer to protect their homeland from a rampaging horde of others who seem to have appeared overnight and now inhabit every corner of the United States.
However, that reading ignores the fact that the zombies on The Walking Dead aren’t foreign invaders, they’re just other American men and women who happen to look a little different and have different values than the brave police officer and his friends. Sure, shambling around in ratty clothes and eating brains may seem weird and scary, but that doesn’t mean they really pose any threat to the core American values that the main group of survivors represents. Also, the show has proven over and over and over again that humans are bigger monsters than the zombies, so we’re not sure how that fits into these dueling metaphors..."
link
Original info from the above story came from this interview with Forbes:
This is from Forbes- an interview with Jared Kusner, Donald Trump's son-in -law and a real eastate mogul in his own right. The fact that the campaign was able to ustilize modern data-mining to the degree that specific battleground- state viewers of TWD and NCIS were innunadated, resulting in some votes is amazing.
"...
Just as Trump’s unorthodox style allowed him to win the Republican nomination while spending far less than his more traditional opponents, Kushner’s lack of political experience became an advantage. Unschooled in traditional campaigning, he was able to look at the business of politics the way so many Silicon Valley entrepreneurs have sized up other bloated industries.
Television and online advertising? Small and smaller. Twitter and Facebook would fuel the campaign, as key tools for not only spreading Trump’s message but also targeting potential supporters, scraping massive amounts of constituent data and sensing shifts in sentiment in real time.
“We weren’t afraid to make changes. We weren’t afraid to fail. We tried to do things very cheaply, very quickly. And if it wasn’t working, we would kill it quickly,” Kushner says. “It meant making quick decisions, fixing things that were broken and scaling things that worked.”
This wasn’t a completely raw startup. Kushner’s crew was able to tap into the Republican National Committee’s data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions–say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface...."
www.forbes.com/sites/stevenbertoni/2016/11/22/exclusive-interview-how-jared-kushner-won-trump-the-white-house/#499814dd2f50